I’m at the VoiceCon conference in Orlando at the moment, for the third year straight. We spent a few days as a family in the Tampa area before I headed over here, and caught some fun Yankees games at Legends Field.

The conference itself has evolved in interesting ways during the time I’ve been coming. Two years ago, Cisco made its big Unified Communications launch, and caught everyone by surprise. As I spent time with the other IP telephony vendors on that occasion, they were all scrambling to say that they had been doing UC for some time already and did everything Cisco was announcing it would do. But I came away predicting that Cisco’s entry into the market would completely change things - and it did. Their sheer size and marketing muscle took UC from a non-issue to the top of the IPT agenda, and has kept it there since.

A year ago, Microsoft made its big announcement around UC, with Jeff Raikes staking out the company’s vision for UC, and a prediction that the price of the PBX would halve as software-based communications took over from the old hardware-centric model. Between Microsoft and Cisco, the UC hype machine has only accelerated since then.

This morning’s keynotes came from Lou D’Ambrosio of Avaya and Gurdeep Singh Pall of Microsoft. The theme that was common to both of them was what D’Ambrosio described as the “democratization of UC” and Pall described as empowering all users, not just the few. He used the analogy of attempting to reduce global warming by making every Rolls Royce a hybrid to argue that providing UC to a handful of employees was unlikely to transform any business. D’Ambrosio took his electoral metaphor further by sharing clips of the remaining presidential candidates ostensibly endorsing Avaya’s vision for UC - a clever and entertaining move. He also asked the audience which candidate they favored - Obama and McCain got roughly equally loud cheers in this most unscientific of straw polls, while Clinton merited barely a smattering of claps.

The democracy vision feels a little premature. It is true that in the IPT world, although many companies have deployed IP to some extent, most have not deployed it to all users, and therefore extending it to the masses is the next logical step. But UC is still at least one step behind. It hasn’t been deployed at all in most companies, and the first step is very much to establish an aristocracy of UC power users rather than to launch straight into a democracy, to stretch D’Ambrosio’s analogy. Most companies are unconvinced of the merits of UC and the return on investment they will achieve, and so want to try a few pilots and trials, just as they did with IPT. That is where the focus should be today, with democracy following much later.

Pall’s presentation at least provided a compelling argument for why eventually empowering all users with UC was a worthy vision. He talked about the transformative power of UC - both in companies and in people’s lives. To illustrate the latter point he shared the example of a hospital which has used Microsoft’s Roundtable videoconferencing solution to allow a young cancer patient to virtually attend school from his hospital room. He gave IT managers a reason (or several) why enabling UC was more than just switching on a few cool features for some power users, and encouragement to see its full potential. Again, I think the fulfilment is several years away, and this vision should not distract from the reality of the first few tough wins today, but there’s no harm in pinning up the democracy goal as a long-term objective.

Looking forward to more interesting speeches and meetings tomorrow.