This clever chap has figured out how to analyse Facebook’s demographics by using its advertising platform. It yields some fascinating results, such as:
- considerably more people are listed as female than male in both the US and the UK (and in most other countries too)
- only a small percentage of total users are under 18 - a large majority are adults (compare with MySpace). And even of the under-18s most are 16 or 17 rather than younger
- there are 8 million or so members in the UK, but only 1 million in France, 400,000 in Germany and 200,000 in Italy (there are 20+ million in the US)
- there are 150,000 people in the US over 65 (or who admit to being over 65) on Facebook (and how many more who are claiming to be 35?)
